Every founder deserves a trusted strategic partner.
My Story
Throughout my career I've worked alongside businesses at every stage—from global organisations to fast-growing startups.
One thing became clear. The businesses that thrive aren't always the ones with the smartest products. They're the ones making better decisions, quickly. That's why I created Onwards & Upwards Group.
To give founders access to experienced strategic and financial leadership without the cost or commitment of a full-time CFO.
As a trusted partner, I ask questions. I challenge assumptions and I simplify complexity. I help founders move forward with confidence.
Our Values
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Empowerment is at the core of what we do. By providing the tools, knowledge, and support you need, we help you make confident decisions and take control of your financial future. Our focus is on helping you prosper and reach your full potential every step of the way.
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Being pragmatic, down-to-earth, and authentic in all our interactions, along with offering straightforward, practical solutions with authenticity and respect. We treat people as people, building genuine relationships based on honesty and trust to deliver results that matter.
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Continuous growth and development are the foundation of personal and professional success. By embracing learning, adaptability, and self-improvement, we enhance our skills, expand our impact, and create a culture of excellence and innovation.
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We believe the best outcomes come from strong relationships built on trust, honesty and genuine partnership. We take the time to understand your vision, challenge your thinking when it matters and stand beside you through every stage of your journey. Your success is our success.
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We believe in delivering the highest quality solutions while building meaningful relationships with our clients. By truly understanding your needs and working alongside you, we provide personalised, effective services that create lasting value.
Timeline
2009-11
Represented NZ in road cycling.
2010
Developed NZ’s first lactose-free dairy yoghurt.
2014
Established tutoring company in new location.
2015
Bachelor of Business Studies (Accountancy) - Massey University
2016
First NFP governance role.
2017
Bachelor of Engineering with 1st Class Hons (Biochemical Process) - University of Waikato
2017-2019
Associate - PwC, Wellington.
Treasurer & Co-Chair of YWCA.
2019-2021
Finance Manager - Bearing360 (start up), Auckland.
2021-2024
Finance Strategy & Governance Manager - Oji Fibre Solutions
Director, Auckland Basketball Services Ltd.
2024-2025
GM - Auction Operations - Global Dairy Trade, Berlin
2025-2026
Snr Finance Partner - Product Development - F&P Appliances
2026-
O&U Group begins!
"Look where you are going because you will inevitably go where you are looking" - Emmett Fox