Every founder deserves a trusted strategic partner.

My Story

Throughout my career I've worked alongside businesses at every stage—from global organisations to fast-growing startups.

One thing became clear. The businesses that thrive aren't always the ones with the smartest products. They're the ones making better decisions, quickly. That's why I created Onwards & Upwards Group.

To give founders access to experienced strategic and financial leadership without the cost or commitment of a full-time CFO.

As a trusted partner, I ask questions. I challenge assumptions and I simplify complexity. I help founders move forward with confidence.

Our Values

Timeline


2009-11

Represented NZ in road cycling.

2010

Developed NZ’s first lactose-free dairy yoghurt.

2014

Established tutoring company in new location.

2015

Bachelor of Business Studies (Accountancy) - Massey University

2016

First NFP governance role.

2017

Bachelor of Engineering with 1st Class Hons (Biochemical Process) - University of Waikato

2017-2019

Associate - PwC, Wellington.

Treasurer & Co-Chair of YWCA.

2019-2021

Finance Manager - Bearing360 (start up), Auckland.

2021-2024

Finance Strategy & Governance Manager - Oji Fibre Solutions

Director, Auckland Basketball Services Ltd.

2024-2025

GM - Auction Operations - Global Dairy Trade, Berlin

2025-2026

Snr Finance Partner - Product Development - F&P Appliances

2026-

O&U Group begins!

"Look where you are going because you will inevitably go where you are looking" - Emmett Fox